Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Cheryl Nakata
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
카테고리:
년:
2009
판:
1
출판사:
Palgrave Macmillan
언어:
english
페이지:
304
ISBN 10:
023020239X
파일:
PDF, 945 KB
IPFS:
,
english, 2009