Goodwill in Passing Off : A Common Law Perspective

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Jurisprudence & Law - Business, Commercial & Financial Law
Goodwill in Passing Off : A Common Law...

Goodwill in Passing Off : A Common Law Perspective

Name: Goodwill in Passing Off : A Common Law Perspective
ISBN: 9781847209009

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The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.

카테고리:

Jurisprudence & Law - Business, Commercial & Financial Law

년:

2021

출판사:

Edward Elgar Publishing

언어:

english

페이지:

240

ISBN 10:

1847209009